Graphic Design Services In Cleveland, Ohio
The most robust companies and brands have highly recognizable logos, color schemes and/or typefaces that make them stand out from their competitors. Creating a quickly identifiable brand that sets you apart is vital to your business’ success. Branding puts a face on your brand, which benefits every company, from the smallest local vendor to the biggest multi-chain conglomerate. Brand creation is accomplished with good design strategy and our high-quality graphic design services from FREQUENCY27 can help. When it comes to designing your brand, we bring a sense of artistry to our design work to create stylish solutions for your multifaceted and ever-changing needs.
What Is Design?
A design strategy is a long-term plan that incorporates graphic design in every medium to demonstrate the value your products or services bring to consumers. Good design makes an impact, sets you apart and is a critical component in maximizing your company’s success. Our designs create a visual display of your brand that combines images, words and concepts that convey your brand’s persona. Graphic design can include your logo, signage, packaging, print materials, websites, digital ads or any other elements that require professional graphics that consumers will see and associate with your company.
How Does Design Work?
Design strategy involves a process of learning and discovery that requires a deep understanding of your industry, competitive landscape and overall goals, which allows us to formulate an executable long-term strategy for your design needs. Your design establishes your identity and affects every aspect, from your packaging to your advertising in all its various mediums. Once we create a design brief that aligns with your expectations, we define key traits your design needs to communicate to your target audience. We explore many directions during the early stages of the design process to ensure the design we execute works. Through consumer-centric design, your company can attract and retain the customer base you need to succeed.
Why Is Having A Good Design Important?
High-quality graphic design helps promote and differentiate your company and products by creating a quickly identifiable brand that sets you apart from your competitors. If your company doesn’t have any competition, then maybe you can get by without graphic design services to help you with your branding and other design strategies. For everyone else, a good design is vital to maximizing your company’s potential and future success since first impressions matter. Effective design goes a long way in making sure the first impression your customers get is a good one. We work with you to ensure your design communicates your company’s personality through honest, well-designed branding that boosts your company’s image and connects you to your customers with a lasting, positive first impression. Good design not only makes your products more attractive, but it also increases your product’s reach in the marketplace, which can significantly improve your bottom line.
What Are The Benefits Of Having A Good Design?
Good design grabs consumers’ attention and helps your products stand out, which is important in a marketplace that’s driven by visual content. Your design creates recall, which is especially important if another company creates a comparable product. Your memorable design, communicated through your packaging, prompts consumers to pick your product over other like products. Using good design across your print and digital materials can also benefit you by:
- Providing a sense of unity to your brand
- Strengthening your brand recognition
- Creating trust in your products
- Increasing your competitiveness
- Increasing sales
- Improving market standings
- Creating added value
- Boosting customer loyalty
- Improving staff satisfaction
Why Do I Need Design Strategy?
Design plays a crucial role in ensuring your business attracts and retains a solid customer base. It can be difficult to grab the attention of consumers when they’re overwhelmed with choices. Implementing a design strategy to facilitate a good design helps you get your products noticed and improves the odds of your company’s success. From print design to digital design, your design strategy unifies your brand, and your boosted brand awareness boosts your return on investment. Your design strategy answers vital questions your consumers have, including:
- Who you are
- Whether you’re trustworthy
- Whether you’re credible
- Whether you’re professional
- Are they in the right place
- Do you have what they want
When your design answers these question in a clear, concise and positive way, you connect with consumers who develop a loyalty to your brand.
What Is Your Design Process?
There’s a lot that goes into a well-executed design process, which begins with defining the problem. Review your goals and objectives, such as raising brand awareness or improving product sales. Research factors that impact your design by conducting research that tells you what your customers want and need. Determine how the design will meet your goals and let us implement your design process by assisting you with your:
- Identity and logo design
- Branding and brand architecture
- Packaging design
- Print marketing materials
- Website development
- Web content
- Social media platforms
How Do We Develop Your Design Strategy?
To develop your design strategy, we’ll ask you a lot of questions, because our first priority is to understand your vision and build a sound foundation for your brand. We discuss what matters most to you and ensure your message positions you and your company prominently among your competition. A creative online presence with a cohesive image helps push your company to the forefront and we’re here to help with graphic design services that:
- Create a memorable brand identity for your company and products
- Influence how consumers see and feel about your brand
- Strengthen your company’s position within the marketplace
- Set you apart from your competition
- Promote your business and products to your target audience
- Increase sales through clear, concise communication
We create a compelling identity, website and marketing materials that add value to your brand. We develop your design strategy based on your goals, competition and consumer base, which includes making style choices that help your design stand out from the crowd.
How Can You Get Started Creating A Design Strategy?
Successful companies include design from the start, so it’s a good idea to formalize your design strategy early in your business establishment. To get started you should:
- Define your target audience
- Describe your goals and objective and how your design should relate to them
- Demonstrate the value your design brings to your products and customers
- Outline the core elements of your brand, including your logo, color scheme, etc.
If you already use design but want to enhance your strategy:
- Locate where and how design is currently being used
- Identify ways to improve your design process
- Investigate areas where design opportunities are being missed
- Ensure design is being featured in all your print and digital materials
- Conduct marketing research to understand what your customers want and need
Whether you’re starting a new design strategy or attempting to improve your current strategy, determine what’s appropriate and obtainable. We can help you address existing problems, ongoing challenges, unmet customer needs, changing customer attitudes, emerging trends and missed opportunities to differentiate yourself within the industry.
What makes FREQUENCY27 unique over other firms is our proven ability and willingness to incorporate your ideas into your projects, so we present the best image of your company’s brand to your audience with the maximum influence. We’re a small boutique digital marketing & branding studio in Cleveland, Ohio. Our small size allows us to focus on quality and attention to detail while we work with clients large and small to strategically create and advance their companies’ identity. Our creative design solutions move beyond aesthetics to breathe life into your brand.
Contact us to schedule a no-cost consultation to start working on your design strategy today.