Search Engine Optimization In Cleveland, OH
Search engines provide search results based on an Internet user’s search parameters. Results include webpages and other content, which are ranked based on an algorithm that determines the relevancy of a webpage compared to the user’s search.
Unlike paid search ads, you can’t pay to have your website rank higher than your competitors. Instead, search engine optimization (SEO) helps make your website more accessible to search engines and hopefully rank higher than your competitors.
When your business shows up on the first page of a search, you know your Technical SEO strategy is working correctly. Good SEO can mean the difference between a business that’s thriving and one that’s struggling to keep its doors open. And that’s where FREQUENCY27 comes in.
What Is SEO?
Search engine optimization is the process of optimizing your website and individual pages, so a search engine is more likely to include your pages in its unpaid search results. Being included in the top search results drives more traffic to your website. SEO is crucial, especially to small businesses, because it affects your visibility online. SEO relies on numerous factors that work together to increase your website rankings in search engine results.
How Does SEO Work?
To better understand how SEO works, you need to understand how search engines work. Every major search engine uses algorithms, which is a formula that utilizes set rules to rank pages. Google, the most used search engine, has one of the most complex ranking algorithms. In order to provide the best results possible for users, it updates its algorithm frequently to continually evolve and weed out spam to provide searchers with the best content possible.
SEO initially relied on keywords, on-page copy, and links, which are all still important parts of your digital marketing strategy. Now, it goes beyond these items to include traffic-driving activities, engagement tools and more. For SEO to work, some of the many other elements you must incorporate into your digital marketing strategy, include:
- Social media
- Email marketing
- Customer relationship management
- Well-developed content strategy
- Video content
- Keyword analysis
- UX (user experience) and UI (user interface) design
- Conversion rate optimization
- Legitimate linking
Why Is Having An SEO Plan Important?
Although paid online advertising, social media and other Internet platforms generate some traffic to your website, the majority of your online traffic stems from search engines. Savvy searchers tend to trust non-paid search engine results, called “organic” results, over paid advertisements. Anyone can pay for an ad that says their product or service is the best, but that doesn’t make it so.
When a searcher plugs in a search term, a search engine looks for results based on the search terms and provides the most relevant and popular results after scouring billions of online pages. Most users click through the results provided on the first page, so if your website is visible within the first few search results, you increase your chance of being seen by potential customers.
Having an SEO plan helps you optimize your website, so search engines will properly index and display it within search results. A well-planned SEO strategy increases the quality and quantity of your website traffic, provides better exposure for your brand and ensures your content increases your search engine ranking, and provides user-friendly information people want to read.
Who Needs SEO & Can Benefit From It?
Any business that provides products or services to customers needs an SEO strategy. Whether you have a single location, multiple locations, or bring your services to your clients, having an effective SEO strategy strengthens your overall online presence by maximizing your online visibility. One of the many benefits of developing an SEO strategy is it’s the most cost-effective digital marketing strategy and it:
- Targets searchers actively seeking your products or services
- Increases the time visitors spend on your website
- Converts more searchers into customers
- Provides trackable and quantifiable results
- Increases quality traffic to your website
- Produces more qualified leads than other marketing strategies
- Establishes your brand online
- Builds trust and credibility
- Makes your business more competitive
- Increases your business’ value
- Integrates your online marketing activities
- Improves user experience on your website
- Helps you eliminate ineffective marketing strategies
Why Do I Need An SEO Strategy?
Without a good SEO strategy or when you use poor SEO tactics, your website might fall victim to keyword stuffing, linking to or from sites with non-relevant content, and duplicate, spammy, poorly written and/or difficult to read the content. These and other tactics might temporarily fool search engine algorithms into ranking your site higher, but the people who visit your website won’t like it and won’t stay long thus they won’t convert. Your conversation rates will drop and when the search engines catch on, your online visibility will dissipate.
A solid SEO strategy that conforms to search engine rules along with a technical SEO audit helps you increase your organic visibility, the trust of site visitors, and your sales and profits. SEO helps you understand what people are searching for online, the keywords they’re using and the type of content they want. It also helps you deliver your content in the way search engines want it, so it ensures your website is structured for both search engine algorithms and human consumption.
How Do We Develop Your SEO Strategy?
No SEO company can guarantee you will rank first in search results. At FREQUENCY27, we believe honesty and hard work are the best policies. We would never mislead you into thinking we can get you ranked first to earn your business, but we do promise to do everything possible to help increase your current visibility and any main KPIs. We love working with companies as serious about getting ranked as we are about ranking them.
We do several things to develop your SEO strategy; starting with your website design and its content strategy. We thoroughly evaluate the overall health of your website by conducting a technical SEO audit to find hidden technical or user experience issues impacting your website’s performance, customer conversion rates, and search engine rankings. Once we’ve addressed any issues we find on your website, we:
- Review your business goals, current rankings, and competitive landscape
- Implement necessary on-page SEO changes to build a solid foundation
- Develop an off-page plan to improve the visibility of your site
- Conduct a competitive analysis to determine why your competitors are ranking higher
- Review your site content to eliminate, improve or expand current content
- Create or revise page titles, meta descriptions, product/service descriptions, and other content
- Conduct a backlink audit and create a link outreach strategy
- Perform a detailed market and keyword analysis
- Help you create a good website architecture
- Help you improve your blog, content, and call-to-action strategies
- Help you improve your user experience and user interface design
SEO changes all the time and search engine rules are often vague. Getting to the top of search engine rankings and staying there takes dedicated web and SEO professionals like those at FREQUENCY27. We’re digital marketing experts and work with you to ensure your webpages utilize the latest SEO tactics and still provide informative, user-friendly content your customers will enjoy.
How Can You Get Started Creating An SEO Strategy?
In order to get and keep your website search engine optimized, you must commit to a monthly budget and approach. SEO rules and relevant keywords are constantly changing, so you can’t expect to optimize your website once and it’s good indefinitely. It’s a continual process that requires an ongoing, long-term SEO strategy that keeps your website up-to-date and garners organic visibility month after month.
Get started by doing keyword research to optimize your title tags, subheadings, meta descriptions and content, and ensure all your content is well-written and kept fresh. We can help you get started.
FREQUENCY27 is a small boutique digital marketing & design firm in Cleveland, OH that helps you meet your business objectives with customized SEO strategies. We analyze your website and competition to identify exactly what needs to be fixed to make your SEO strategy work for you.
Contact us to schedule a no-cost consultation to discuss your SEO strategy today.