Branding

Discover how to communicate your brand’s vital message.

Branding Services In Cleveland, Ohio

Everybody has a brand, whether you’re an individual or an actual business. Your brand isn’t just a logo, a website, or a picture on your social media campaign. It’s the heart and soul of who you are, how you reach out to your potential customers, and how you make your audience feel when they hear your name or use your product or service. How you communicate your brand’s message is vital when it comes to branding. Whether your business is large or small, retail or B2B, effective branding gives you a major edge in markets that are increasingly competitive.

What Is Branding?

Branding is the foundation of your marketing campaign. It helps identify your product or service and distinguishes it from the many other products or services that may be similar to yours. While your logo is a vital part of your branding strategy, there’s so much more to branding you may not understand. Your brand is the overall image consumers get when thinking about your products or services. An effective branding strategy helps consumers quickly identify your company and cues positive physical and emotional associations that stimulate them to choose your company over your competition.

How Does Branding Work?

A great brand starts with a great logo because your logo is easily identifiable and it paves the way for effective branding. While your logo identifies your brand, your overall branding strategy impacts how your audience responds to this logo. Branding works by building on your logo to develop a visual identity by integrating your brand at every point of public contact. Thus, your branding strategy should combine numerous print, broadcast & digital marketing elements. To be effective, each of these elements must create a positive perception of your company through clear, concise, and consistent communication, combined with solid customer service and product/service reliability. When your branding strategy works, you create a unique, attention-grabbing brand consumers trust.

Why Is Branding Important?

Branding is critical, because of the overall impact it makes on your company. Effective branding is distinctive and recognizable and when it’s successful, it’s your most valuable asset. Potential customers quickly form an opinion of your brand and even the greatest marketing efforts will fail, if you have poor branding. Consumers buy products and services from brands they like and trust. Effective branding can:

Change how consumers perceive your brand
Increase brand awareness
Establish trust in your brand
Help you stand out from your competition
Drive new business and more sales to your company
Help you achieve your overall business goals

Due to the popularity of the Internet, your customers have numerous options to choose from. With good branding, consumers will turn to you, because you’re the company they recognize and trust.

Who Needs Branding?

Branding promotes a feeling about your company’s products, which you need to stand out from identical products. Unbranded products don’t stand a chance when facing a well-branded company that understands its customers’ needs. While you may think only large corporations need branding, even the smallest businesses benefit when they establish a memorable brand. Good branding communicates to consumers and employees the purpose of your company and the advantages your customers receive when choosing your products or services. Without branding, you fail to create a meaningful connection with your target market and to convince them to choose you over your competitors.

What Are The Benefits Of Good Branding?

Great branding makes you memorable and establishes your reputation as a legitimate and reputable business. When you create a consistent brand, it sticks in the minds of consumers and allows them to form a positive opinion of you, your company, and your products. Thus, investing in your branding strategy offers an excellent return on investment, because of branding:

Makes your company come alive with personality and purpose
Builds product recognition
Shapes your customer’s perception of who you are
Promotes your best qualities
Encourages customer loyalty
Increases cost-free word-of-mouth advertising and referrals
Generates new customers and future business
Increases your business’ value
Firmly establishes your place in increasingly competitive markets
Improves employee pride and satisfaction
Promotes a professional, trustworthy appearance
Establishes you as an industry expert
Supports cohesive advertising

Why Do I Need A Branding Strategy?

Never underestimate the power and value of your company’s identity, which is established through your branding strategy. Many companies overlook or dismiss the need for developing a branding strategy as part of their marketing efforts because it doesn’t provide measurable results. Because branding requires an investment, you may feel it’s more important to spend your money on other things, especially when you’re struggling to establish a new business. However, to be successful, it’s critical for you to define a solid brand identity from the start. Branding builds a vital foundation for all your marketing tactics and the longer you wait to establish your branding strategy, the more difficult it may be to promote your product and encourage customer loyalty. Unbranded products just can’t compete with well-branded products that are essentially identical.

How Do We Develop Your Branding Strategy?

The key to starting your branding strategy is to have a clear direction. From design preferences for your logo to your brand’s voice, it’s much easier when you know what you want. Most startups and small businesses don’t understand branding strategy, so a good branding agency can provide the direction you need.

FREQUENCY27 is a small boutique-branding firm that works with you to shine the light on your company’s brand through beautifully branded design and more influential marketing conversations. We help you design your logo, build your website, implement social media campaigns and develop other marketing elements to drive more business to your company. Through effective and consistent branding, we help your small business stand out from the crowd.

How Can You Get Started Creating A Brand Strategy?

Whether you’ve just started your company or your company has been around for years, creating (or reviewing) your brand strategy is the best place to begin. Branding impacts every aspect of your business, from how you answer your phones and greet your customers to the logo on your signage, packaging, letterhead, uniforms, and email signature. If your branding isn’t good, it can be detrimental to your future success. We know from experience that an unappealing brand or non-existent branding makes marketing ineffective.

Start creating your branding strategy by thinking about the message you want to convey about your company. Align your branding strategy with your business objectives. If you’re clear about where you want to take your company, your brand helps you get there. Creating a brand strategy involves:

Identifying your target audience, which narrows the focus of your marketing efforts.
Defining how your products or services are different or better than your competitors.
Develop a logo and tagline, which should embody your brand identity.
Developing your website, social media, and content marketing strategy.
Communicating your brand through packaging and promotional materials.
Implementing your branding strategy, track its success, and adjust it as necessary.

Your brand ultimately starts with your logo, which is the visual first impression of your brand. You must then use a variety of tools to create and shape your brand. Don’t worry, we’re here to help.

Defining your brand and developing a brand strategy can be quite complex. FREQUENCY27 examines how your customers see your business and develop a bold brand that makes a big statement and helps get your products or services noticed. Whether you need a more effective logo or need to move from just having a logo to full-fledged branding, we listen to your vision and values to help shape your branding strategy. Our full spectrum of branding services ensures brand recognition through effective and consistent branding.