SEO Services Near You in Cleveland, OH

Discover how to make your brand visible.

Why Chose FREQUENCY27 For SEO Services?

Search Engine Optimization Services Near You In Cleveland, OH

Search engines provide search results based on an user’s search parameters. Results include webpages and other content, which are ranked based on an algorithm that determines the relevancy of a page compared to the user’s search.

Unlike paid search ads, you can’t pay to have your website rank higher than your competitors. Instead, SEO helps make your website more accessible to search engines and hopefully rank higher than your competitors.

When your business shows up on the first page of a search, you know your SEO strategy is working correctly. Good SEO can mean the difference between a business that’s thriving and one that’s struggling to keep its doors open.

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What Is SEO?

Search engine optimization is the process of optimizing your website and individual pages, so a search engine is more likely to include your pages in its unpaid search results. Being included in the top search results drives more traffic to your website. SEO is crucial, especially to small businesses, because it affects your visibility online. SEO relies on numerous factors that work together to increase your website’s rankings in search engine results.

How Does SEO Work?

To better understand how SEO works, you need to understand how search engines work. Every major search engine uses algorithms, which is a formula that utilize set rules to rank pages. Google, the most used search engine, has one of the most complex ranking algorithms. To provide the best results possible for users, it updates its algorithm frequently to continually evolve and weed out spam to provide searchers with the best content possible.

SEO initially relied on keywords, on-page copy, and links, which are all still important parts of your digital marketing strategy. Now, it goes beyond these items to include traffic-driving activities, engagement tools, and more. For SEO to work, some of the many other elements you must incorporate into your digital marketing strategy include:

Social media
Email marketing
Customer relationship management
Well-developed content strategy
Blogging
Video content
Infographics
Keyword analysis
UX (user experience) and UI (user interface) design
Conversion rate optimization
Legitimate linking

Why Is Having An SEO Plan Important?

Although paid online advertising, social media, and other Internet platforms generate some traffic to your website, the majority of your online traffic stems from search engines. Savvy searchers tend to trust non-paid search engine results, called “organic” results, over paid advertisements. Anyone can pay for an ad that says their product or service is the best, but that doesn’t make it so.

When a searcher plugs in a search term, a search engine looks for results based on the search term and provides the most relevant and popular results after scouring billions of online pages. Most users click through the results provided on the first page, so if your website is visible within the first few search results, you increase your chance of being seen by potential customers.

Having an SEO plan helps you optimize your website, so search engines will properly index and display it within search results. A well-planned SEO strategy increases the quality and quantity of your website traffic, provides better exposure for your brand and ensures your content increases your search engine ranking, and provides user-friendly information people want to read.

Who Needs SEO & Can Benefit From It?

Any business that provides products or services to customers needs an SEO strategy. Whether you have a single location, multiple locations, or bring your services to your clients, having an effective SEO strategy strengthens your overall online presence by maximizing your online visibility. One of the many benefits of developing an SEO strategy is that it’s the most cost-effective digital marketing strategy and it:

Targets searchers actively seeking your products or services
Increases the time visitors spend on your website
Converts more searchers into customers
Provides trackable and quantifiable results
Increases quality traffic to your website
Produces more qualified leads than other marketing strategies
Establishes your brand online
Builds trust and credibility
Makes your business more competitive
Increases your business’s value
Integrates your online marketing activities
Improves user experience on your website
Helps you eliminate ineffective marketing strategies

Why Do I Need An SEO Strategy?

Without a good SEO strategy or when you use poor SEO tactics, your website might fall victim to keyword stuffing, linking to or from sites with non-relevant content, and duplicate, spammy, poorly written, and/or difficult to read content. These and other tactics might temporarily fool search engine algorithms into ranking your site higher, but the people who visit your website won’t like it and won’t stay long, thus they won’t convert. Your conversion rates will drop, and when the search engines catch on, your online visibility will dissipate.

A solid SEO strategy that conforms to search engine rules, along with a technical SEO audit, helps you increase your organic visibility, the trust of site visitors, and your sales and profits. SEO helps you understand what people are searching for online, the keywords they’re using, and the type of content they want. It also helps you deliver your content in the way search engines want it, so it ensures your website is structured for both search engine algorithms and human consumption.

How Do We Develop Your SEO Strategy?

No SEO company can guarantee you will rank first in search results. At FREQUENCY27, we believe honesty and hard work are the best policies. We would never mislead you into thinking we can get you ranked first to earn your business, but we do promise to do everything possible to help increase your current visibility and any main KPIs. We love working with companies as serious about getting ranked as we are about ranking them.

We do several things to develop your SEO strategy, starting with your website design and its content strategy. We thoroughly evaluate the overall health of your website by conducting a technical SEO audit to find hidden technical or user experience issues impacting your website’s performance, customer conversion rates, and search engine rankings. Once we’ve addressed any issues we find on your website, we:

Review your business goals, current rankings, and competitive landscape
Implement necessary on-page SEO changes to build a solid foundation
Develop an off-page plan to improve the visibility of your site
Conduct a competitive analysis to determine why your competitors are ranking higher
Review your site content to eliminate, improve, or expand current content
Create or revise page titles, meta descriptions, product/service descriptions, and other content
Conduct a backlink audit and create a link outreach strategy
Perform a detailed market and keyword analysis
Help you create a good website architecture
Help you improve your blog, content, and call-to-action strategies
Help you improve your user experience and user interface design

SEO changes all the time, and search engine rules are often vague. Getting to the top of search engine rankings and staying there takes dedicated web and SEO professionals like those at FREQUENCY27. We’re digital marketing experts and work with you to ensure your webpages utilize the latest SEO tactics and still provide informative, user-friendly content your customers will enjoy.

How Can You Get Started Creating An SEO Strategy?

To get and keep your website search engine optimized, you must commit to a monthly budget and approach. SEO rules and relevant keywords are constantly changing, so you can’t expect to optimize your website once and it’s good indefinitely. It’s a continual process that requires an ongoing, long-term SEO strategy that keeps your website up-to-date and garners organic visibility month after month.

Get started by doing keyword research to optimize your title tags, subheadings, meta descriptions, and content, and ensure all your content is well-written and kept fresh. We can help you get started.

FREQUENCY27 is a small boutique digital marketing & design firm in Cleveland, OH, that helps you meet your business objectives with customized SEO strategies. We analyze your website and competition to identify exactly what needs to be fixed to make your SEO strategy work for you.

Frequently Asked Questions About SEO

How long does it typically take to see SEO results for my business?

Most businesses begin to see initial improvements in search rankings within 6 months, with more significant results emerging over 6-12 months as our strategies gain momentum. SEO is a long-term investment that builds compound value over time, which is why we focus on sustainable growth rather than quick fixes.

What’s included in FREQUENCY27’s SEO process?

Our comprehensive SEO approach includes technical website audits, keyword research and strategy, on-page optimization, content development, and ongoing performance monitoring. We also provide detailed monthly reports, allowing you to track your progress and understand exactly how our work translates into increased visibility and leads.

How do you determine SEO pricing for my specific business needs?

We create custom SEO packages based on your industry competitiveness, current website status, target market size, and growth goals. After our initial consultation and website audit, we’ll provide a transparent proposal that outlines exactly what services you’ll receive and the investment required.

Can you guarantee first-page rankings on Google?

Absolutely not. Anyone who does should be a red flag to you. While we can’t guarantee specific rankings due to Google’s constantly evolving algorithms, we do guarantee our commitment to implementing proven SEO strategies that have consistently delivered results for our Cleveland-area clients. Our 20+ years of experience mean we know how to navigate algorithm changes and maintain strong organic visibility.

How do you measure SEO success for busy professionals like me?

We track metrics that matter to your bottom line: organic traffic growth, visibility improvements, and most importantly, the quality leads generated. Our monthly reports focus on how SEO performance translates into business opportunities, making it easy for you to see ROI even with your busy schedule.

What makes FREQUENCY27’s SEO approach different from other agencies?

Our boutique model means you work directly with experienced strategists, not junior staff or automated systems. We combine technical SEO expertise with deep knowledge of the Cleveland business landscape, allowing us to create strategies that resonate with your local market while competing on a broader scale.

Do you handle both local SEO and broader search visibility?

Absolutely! We excel at both local Cleveland market optimization and broader regional or national SEO strategies. Whether you need to dominate local search results or compete in wider markets, we tailor our approach to match your business goals and target audience.

How involved do I need to be in the SEO process as a busy professional?

We handle the heavy lifting while keeping you informed through streamlined communication and clear reporting. Your main involvement is our initial strategy sessions and periodic check-ins. We’re designed to work efficiently with professionals who need results without micromanaging the process.

What happens if my industry is highly competitive for SEO?

Competitive industries actually benefit most from professional SEO because the stakes are higher and the technical requirements more complex. We thrive in competitive markets by identifying unique opportunities, leveraging long-tail keywords, and implementing advanced strategies that many competitors overlook.

How do you stay current with Google’s algorithm changes?

Everything we do is based on what a client’s potential customer is looking to address/solve instead of trying to game the system. That said, our team continuously monitors industry developments, participates in professional SEO communities, and tests new strategies across our client portfolio. This means your SEO strategy evolves with the search landscape, protecting your investment and maintaining your competitive edge.

Can you work with my existing website, or do I need a complete redesign?

Most websites can be optimized effectively without a complete redesign. We’ll identify what’s working and improve what isn’t. If major technical issues exist, we’ll provide clear recommendations and can coordinate with your preferred web developer or handle updates ourselves.

What kind of content creation is included in your SEO services?

We develop SEO-optimized content that serves both search engines, LLMs, and your potential clients, including website copy improvements, blog posts, and service page optimization. Our content strategy focuses on answering the questions your prospects are searching for, positioning you as the expert solution they need.

How do I get started with FREQUENCY27’s SEO services?

Simply contact us for a complimentary consultation where we’ll discuss your goals, analyze your current online presence, and outline a customized strategy. We’ll provide you with actionable insights during this initial conversation, regardless of whether you decide to work with us.

Do you provide SEO training or just handle everything for me?

While we manage all SEO implementation, we also educate our clients about what we’re doing and why it matters to their business growth. This collaborative approach ensures you understand your investment while benefiting from our expertise without needing to become an SEO expert yourself.

What ongoing support do you provide after initial SEO setup?

SEO requires continuous optimization, monitoring, and adaptation. It’s never a “set it and forget it” service. We provide ongoing strategy refinement, performance tracking, competitive analysis, and regular communication to ensure your SEO investment continues delivering results as your business grows.

Discuss your unique project with us at no cost